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Challenges for Small and Medium Business Enterprises in India SMEs in India constitute around 95% of the total industrial units in the country, and therefore considered to be a crucial element of the Indian economy. The past 15-20 years, mainly, have been conducive...

When someone asks us, in how many ways global brands can win the Indian market, we say, 22 ways! Yes, that’s true. Customer segmentation, marketing techniques, etc. will always stay crucial to success in the Indian market. But, one thing, no global brand can ignore in...

Around a decade ago, or you may also say around 6-7 years ago when mobile apps weren’t as popular, or the internet revolution hadn’t really penetrated the rural or the interiors of the country, things, when it comes to website languages, were quite simple and straight...

What do you mean by B2C? But of course, we all know it is business to consumer. Nevertheless, the question here is what does B2C refer to? It refers to dealing, interacting and transacting with consumers directly. Now, when you speak of the term consumer, you’d, by...

Localization has become imperative for almost every business that intends to expand in the years to come. So, how would shopping remain an exception to it? Of course, shopping is a broad term that entails everything that we buy and sell online. However, as with all...

How Language Localization Solution for Tourism Websites and Travel Apps can do Wonders As a matter of fact, the travel and tourism industry was amongst the first and the most profound responders to the virtual wave that gained feet in the last decade or so. Here as...