While eyeing new geographies, companies with mobile apps cannot ignore the importance of translating the app. A mobile app that speaks the target audience’s language offers numerous tangible and intangible advantages. Those measurable include the number of leads and business opportunities. However, every business has something beyond the measurable. And that’s user experience!
Mobile apps amplify user engagement in numerous ways. However, going multilingual with a mobile app translation solution lets you stay ahead of your competition. So, if you are a mobile app-driven business looking to venture beyond your regular market, here’s how mobile app translation can drive the difference.
1. Enhanced User Experience (UX)
Serving users in different languages helps improve the user experience. Users, particularly those who prefer or are comfortable with their local language, feel more engaged and can use the app more effectively when it speaks their language. A mobile application translation solution translates every necessary and relevant aspect of the app, including the content, menu, images, etc., to make the app more resonating and experience a seamless and memorable one!
2. Improved Customer Trust
The objective of every mobile app is to drive sales. However, sales step in much later. The journey to sales goes via various checkpoints. One of the most significant ones is user trust. An accurately translated solution helps foster a sense of trust and connection with the users who feel valued and honored. Such applications signify inclusivity, encouraging users to return, transact, and recommend the app to others.
3. Increased Conversion Rates and Revenue
A multilingual mobile app makes app usage smooth and seamless. Users can blissfully navigate through the app features, and information and make informed buying decisions. Besides, explaining everything in their language simplifies the purchase process, accelerating sales and consequently transactions. Thus, a localized app can significantly improve conversion rates by eliminating potential language barriers usually involved while purchasing or signing up.
4. Lowered Churn Rate
The average cart abandon rate of a mobile app fares between 65 and 70 percent. One of the most crucial reasons for it is language barriers. It is like dealing with a person who does not understand or speak your language! Users experience that kind of frustration while buying through such apps. Hence, they usually turn down the idea of buying, abandoning the cart. However, hiring a mobile application translation service helps translate the app effectively and keeps users engaged for a long, contributing positively to their experience. In other words, going multilingual helps reduce the churn rate by simplifying information and helping them reap optimal benefits from the app’s features, thus improving the overall experience.
5. Increased Engagement and Optimal App Usage
Your mobile application may have innumerable features. However, they may prove practically useless if the users cannot use them. One of the reasons for this can be language barriers. Offering content and features in the native language of the users simplifies discovering, understanding, and trying new features and functionalities. While enhancing user-app interactions, translating the app can help make the user feel more confident using the app and making the most of it.
6. Consistent User Experience
Mobile application translation is one thing. However, translating it accurately and uniformly across every language is another. A mobile app translation solution makes it possible. A well-designed one helps businesses translate their content consistently into different languages. It ensures a uniform linguistic and visual experience across every language and script, significantly improving the overall user experience.
Choose Linguify for Mobile App Translation Solution
Yes. Linguify from LinguaSol is a thoughtfully designed mobile app translation solution that helps every business go multilingual. The solution supports over 200 languages and covers various aspects, including SEO, content extraction, website change management, and more. Besides, its no-code nature eliminates the need for coding expertise, enabling businesses to implement translations without dealing with traditional complexities.
Using Linguify refers to adopting a uniform and value-driven global communication approach that helps you venture into different territories. Explore Linguify and take the first step towards going multilingual with your mobile app. LinguaSol is here to help you broaden your horizon of opportunities by leveraging language as a medium. Please email us at [email protected] to connect with our experts.
Ref. No- LSB12241052
