So, you’ve been planning this for a while, and you are now prepared to go global!
Great! But before you announce your entry into the global arena, you must translate your website.
When it comes to translating your website, you need more than just free web-based tools. Instead, you need the best website translation tool that delivers accurate and premium translations that resonate with your target audience.
However, even when you talk about premium tools, it is a maze out there.
Thus, choosing the best website translation tool could be challenging.
But fret not, as here are some parameters that can simplify things and help you make an informed decision, paving the way to efficient and effective translations.
6 Factors to Consider While Choosing the Best Website Translation Tool for Your Business
From translation quality and language coverage to enriching features, here’s what you must consider while choosing the best website translation tool for your business.
1. Quality of Translation
Translation quality is something you cannot compromise or negotiate upon.
Thus, you must look for website translation tools that deliver human-like accuracy.
While powered by AI and ML, the tools must offer nuanced translations that resonate with the local audience and drive them closer to the brand.
Additionally, the tools should deliver human editing options to check and improve the cultural and contextual accuracy of the translation.
2. Language Coverage
While there’s no industry benchmark, you must choose a website translation tool that covers numerous languages, particularly those from your target business regions.
The idea is to have a tool that supports your global expansion endeavors on the linguistic front. Hence, a tool that supports 200+ languages can prove the right choice.
3. Ease of Integration
These days, businesses look for tools that integrate with the existing systems and work with them in unison – as a single unit.
Accordingly, while evaluating multiple website translation tools, you must look for those with capabilities to integrate with CMSs like Shopify, WordPress, Wix, etc.
You should assess the tool’s compatibility to avoid unnecessary or expensive workarounds aimed at integrating the tool with the existing systems.
4. SEO Support
SEO is fundamental to every website, particularly for businesses looking to establish a foothold on foreign soil. As you would know, optimizing the website for search engines helps increase visibility and potentially multiplies opportunities.
Thus, the translation tool under review should provide SEO support in the language you want to translate your text into.
For instance, if you’ve expanded your presence to South Korea, the translator tool should consider and incorporate local search terms, key phrases, keywords, idioms, etc., relevantly in the content to increase its visibility across local language searches.
It will help enhance your rankings and visibility for search terms in Korean, potentially increasing website visits and driving local business opportunities.
5. Scalability
Your overseas venture turns successful, and your business starts growing!
Fantastic! But what next?
As you cater to broader audience groups, you will need a website localization solution that scales with your business and provides translation and localization support for your growing needs without disrupting routine operations or the current website.
6. Supporting Features
Supporting features may vary with the web translation tool you choose.
However, what concerns many businesses, particularly those that require constant content updates are change management, data security (a common concern for every business), and no-code translation.
As a feature, change management helps adapt to modifications seamlessly, ensuring that the translated content aligns with the most recent updates. On the other hand, data security helps safeguard sensitive data, and no-code translation helps businesses implement translations without confronting technical complexities.
Ready to Go Multilingual – Consider Linguify – Website Translate Tool
So, that was about the factors to consider when choosing a website localization tool.
Remember, website translation is crucial, particularly while expanding your business horizons. Thus, you must make a perfect choice by sparing some time to think, evaluate, run a PoC, and make an informed decision!
While evaluating multiple options, consider evaluating Linguify as well.
It is a well-researched and smartly designed website translation tool that simplifies translating even the most complex and extensive of websites.
The tool covers translations for 200+ languages, SEO, change management, translation management, no-code translation, and much more.
So, Linguify does come in as a complete website translation package, helping you present your localized website confidently and convincingly to your target audience.
Want to discover more? Explore Linguify or email us at [email protected] to explore how the tool can fit into your requirements and expectations.
Ref. No- LSB03251056
