Web applications have truly revolutionized brand interactions and engagement. While providing the latest insights into something, web apps also help users book and use services virtually. However, given the growing significance of local languages, companies must seriously consider web app translation to serve diverse target audiences and tap into more opportunities. But that’s not the only way web app localization can empower businesses. They can take companies from English to everywhere, helping them grow their horizons. Accordingly, let’s look at some ways translating a web application can benefit a business.
Discovering the Power of Web App Localization – 6 Noteworthy Benefits
From broadened market reach to increased credibility, here’s how translating and localizing a web app can prove advantageous for a business.
1. Widened Market Reach
Web app translation involves providing content in multiple languages, including that of the target audience. By doing so, companies can reach users from different countries, expanding their business horizons and driving more users towards the app. Additionally, native-language content helps enhance the user experience, particularly for non-English speakers who are more comfortable with their language. It helps reduce confusion, increases comprehensibility, and makes the app more accessible.
2. Improved User Engagement
When leveraged appropriately, language serves as a bridge connecting people with a brand. Imagine a Japanese company releasing a web app in Japanese in the French-speaking market. Of course, the business doesn’t need an expert to tell it that the move won’t work! However, localizing the app in French to suit the French-speaking target audience can make it more resonating and engaging. Such apps are likely to receive repeat users, increasing their user engagement and retention rate.
3. Better Search Engine Performance
Search engine optimization (SEO) is at the core of every digital marketing. Every company wants to drive more business through organic rankings. While every business invests in SEO, only some focus on local SEO. However, those who do it stand a better chance of ranking across local language searches. Translating the web application helps do that. Multilingual SEO strategies help the app appear in search results across various languages, increasing the amount of local traffic.
4. More Lead-to-Sales Conversions
Imagine a buyer roaming around in a market. They meet two shopkeepers, one who speaks only English and the other who speaks their language. Of course, it is the latter who will connect better and win buyer’s attention, trust, and transaction as they have the edge – local language!
A similar logic applies to global businesses when it comes to languages. Businesses that speak the user’s local language and provide content are likely to drive more engagement and encourage a user to make a purchase.
For example, in retail and eCommerce businesses where the unavailability of product information in the local language results in cart abandonments. However, native-language content, and enabling people to ask questions and interact with the chatbot in the local language can help drive more conversions.
5. Competitive Edge
Often, businesses ignore the significance of languages, underestimating the power of localization. They do not invest as much or at all in localizing the web application, making it challenging for their business to grow in new markets, particularly non-English ones. However, those doing it usually have a competitive edge. By translating the web application and making it more inclusive, they win the user’s trust, encouraging them to use the app repeatedly. This refers to a competitive edge, especially when the competitors don’t have such a strategy.
6. Increase User Trust
We’ve mentioned user trust a couple of times in the preceding section. But what does that refer to? Users are more likely to be drawn to web applications that speak their language and allow them to interact seamlessly. For instance, exclusive Hindi speakers will trust a Hindi application more than an English one as the former allows them to send messages, receive responses, and gather information in their native language. Such apps exemplify user experience, garnering appreciation and trust.
Connect with Linguify for Web App Translation Services
Linguify is the go-to solution if you have been looking for web app translation services. It is a thoughtfully designed solution that empowers organizations with robust translation and localization support. Linguify’s scope includes web app translation, extensive linguistic coverage including 200+ languages, SEO integration, web app change management, and solid data security measures. Please email [email protected] to learn more about Linguify and its capabilities.
Ref. No- LSB01251053
