As banking continues to become more experience-driven, languages take center stage. It means that while simplifying banking, financial institutions should also speak the customer’s language and personalize the overall experience. No wonder multilingual banking interactions, through apps, websites, and contact centers, are becoming a routine! However, multilingual banking is an outcome for which banks need the right translation solution. So, how do financial establishments choose the correct multilingual banking solution? Here’s how.
Choosing a Multilingual Banking Translation Solution – 7 Factors to Consider
Going multilingual involves a considerable investment, a significant amount of which is spent on the translation solution. Hence, the latter’s choice matters. Here are seven factors you must consider while choosing one.
1. Availability of Target Languages
Since language is the heart of a translation solution, one of the first things you must check in a bank translation solution is the availability of your target languages. For example, if a financial institution intends to serve different states like Gujarat, Maharashtra, Punjab, Karnataka, etc., in India, the translation solution it chooses should have the respective languages of the states. Having dialects would be another advantage. Additionally, the solution must comply with the local regulations of each region, particularly concerning customer communication and data security.
2. Integration with Existing Banking Systems
Contemporary banking comprises a complex web of interconnected systems. All of them, particularly the customer-facing ones should integrate seamlessly with the translation solution. Besides, you must check if the solution offers robust APIs for integration, enabling real-time translation and updates.
3. Translation Quality
The quality of translation is fundamental to every multilingual banking translation solution. The translation outcomes should be accurate and consistent for every language the solution serves. While delivering linguistic accuracy, the solution must also ensure cultural, technical, and contextual correctness. Furthermore, the translation must be easy to understand for the bank’s customers and translate banking-specific terms and terminologies accurately.
4. User Experience (UX)
An important aspect of providing multilingual support is the ease of switching languages. It means the user should be able to easily change the language and view the content in the language they prefer. However, while providing content and interactions in multiple languages, the solution should ensure a consistent experience across every language and device (mobiles, laptops, desktops, and tablets). As we said earlier, new-age banking is not merely about transactions but also experiences that enhance a customer’s banking journey. Accordingly, the solution you choose should pay equal attention to user experience.
5. Customization and Scalability
Customization refers to matching the brand’s tone and the specific needs of your customer’s banking services. Furthermore, the solution should align with the growth of your bank’s business. It must be able to accommodate more languages, dialects, content volume, changes, and updates.
6. Data Confidentiality
Data security and confidentiality matter in every business. However, these factors are even more critical in banking. Accordingly, the banking translation solution you select should ensure that all your translated data is encrypted and complies with the required banking security standards.
7. SEO Translation
SEO is crucial for every bank, no matter its size and geographical expanse. Even the largest of banks worldwide look for continuous expansion of their customer base. Search engines play a vital role in driving business opportunities. They drive nearly 95 percent of the total web traffic. So, one can only imagine the amount of business opportunities they can potentially generate!
Given the above, your multilingual banking solutions must also ensure SEO-friendly translations in every local language. It can help enhance local search rankings and improve regional visibility, helping the bank drive more opportunities its way. SEO-friendly translations include using local keywords, key phrases, commonly searched terms in the local language, and more. The solution must consider these aspects and incorporate them relevantly in the translated text.
Elevate UX with Linguify – A Transformative Multilingual Banking Solution
Linguify is a true game-changer across the translation sector. The thoughtfully designed solution covers translation for over 200 languages worldwide, has robust data security measures, provides SEO-friendly translation, and ensures accurate and consistent translations for every language. Trusted by several banks globally, Linguify is a multilingual banking translation solution that can help you leverage language as a medium to enhance user experiences and make them more personalized! Email LinguaSol at [email protected] to learn more.
Ref. No- LSB10241051
