About the Client:
The client is a financial services provider company operating across various areas of business-Commercial finance, consumer loans, etc.
Business Requirement:
As a part of the digital transformation initiative, the Client wants to translate their website from English into Hindi language. This would help them to reach out to the masses and improve their SEO ranking.
Project details:
Service: Website Translation
Source language: English
Target languages: Hindi
Tools and technology used: AWS, Apache, Sub-folder URLs for Language Websites
Challenges:
- The English website is hosted on AWS Cloud. It’s been a first of its kind attempt to localize such websites (AWS Hosted) with zero code/database change.
- SEO compliant website localization.
- Required to follow language rules and regulations.
Solution:
- LinguaSol developed the Linguify Solution which is compliant for deployment on a similar, but separate AWS within the client’s Infrastructure.
- For SEO compliance LinguaSol provided unified language URLs (with subfolder approach) and flexible SEO term-base translations which can be changed as per the on-going SEO requirements.
Result:
- The client’s website is now available in Hindi and being accessed by Hindi language users as per the website footfall analytics.
- The language localization helped client’s team to enhance their SEO (Search Engine Optimization) outreach.
